JOHN FRIEDA: A masterclass in content creation


The team at John Frieda approached VERSIFY to help raise awareness of their brand and extensive hair care range online across Ireland.


The challenge was to create content that was not only engaging and looked beautiful but also allowed for the benefits of each product in the range to be communicated effectively to their target audience.

To achieve this we choose six high profile talents from different walks of life and worked with some of the best content creators in the business to devise a superb video strategy for the John Frieda social channels.

The videos leveraged the popularity and reach online of the talent and also gave the John Frieda target audience some interesting content to consume.