BOURJOIS: A 360 campaign in action


When all the elements of a 360 degree brand campaign work in unison together the results are fantastic! 


We worked with the Bourjois team to publicise the launch of their brand new lipstick range arriving into the Irish market. As well as traditional PR activity, VERSIFY also worked with leading Irish publication Image Magazine to design a 360 degree campaign which involved print media, PR, video content, social media and online support. 

To catch the attention of our target audience we used some of Ireland's top female talent to showcase the new Bourjois lipstick range and add an extra level of engagement to our campaign.